Tuesday, 22 July 2025

How Crypto companies generate revenue after launching token or coin



After launching a crypto token or coin, generating revenue depends on your project’s design, tokenomics, and utilities. Here’s a breakdown of how you (the creator/founder/team) can earn revenue from your cryptocurrency:


1. Token Sale (ICO/IDO/IEO)

  • Initial Coin Offering (ICO): You sell your tokens in exchange for ETH, BNB, USDT, etc.

  • If you sell 10% of your total supply and raise $1M — that’s your project capital + potential profit.

  • This is one of the main revenue sources at the beginning.


2. Founder/Team Token Allocation

  • Usually, 10–20% of total tokens are reserved for the team/founders.

  • As the token price increases, your holdings gain value.

  • You can sell gradually after a lock-in period (to avoid dumping fears).


3. Transaction Fees

If your token is used on a DApp, NFT marketplace, or exchange:

  • You can set fees on every transaction, swap, or staking activity.

  • A % of that fee goes to the project treasury or directly to the team wallet.


4. Listing & Liquidity Deals

  • Some CEXs offer rewards or incentives for listing promising projects.

  • You can also charge listing fees if you run your own exchange or DEX.


5. Staking/Yield Farming Fees

  • Offer staking to your community.

  • Collect a fee from staking rewards or withdrawal fees.

  • Great for long-term passive income.


6. Ecosystem Utility

If your token is used in:

  • Games (GameFi)

  • DeFi platforms (loans, swaps)

  • NFT marketplaces
    You earn via:

  • Service fees

  • Platform usage

  • In-app purchases using your token


7. Strategic Partnerships & VCs

  • Partners may buy your token at a discount early on.

  • You get revenue + network power.

  • Be cautious to avoid early dumping from VC investors.


8. Advertisement and Collaborations

  • If your token becomes popular, projects will pay you to be featured on your site, platform, or DApp.

  • You can monetize traffic, listings, and community access.


9. DAO Treasury Management

  • If your token powers a DAO, you may have treasury access or management fees.

  • Use part of treasury funds for team salaries, marketing, etc.


Example Scenario

You launch a BEP-20 token with:

  • Total supply: 1 billion tokens

  • 10% for private sale = $500,000 raised

  • 15% for team = future value if token grows

  • 2% fee on all DEX transactions = passive income

  • Add staking with 1% withdrawal fee = more revenue

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